Reverse GraffitiReverse Graffiti is the method of creating images, logo`s, words or messages on walls, pavements or other hard surfaces by removing dirt from the surface itself.
Reverse Graffiti is becoming more and more popular as a new form of guerrilla advertising as companies look to reach consumers in a variety of different ways. As the commercial use of
Reverse Graffiti increases companies such as Microsoft, the BBC, Smirnoff, KIA and Puma have all advertised their products in this way. Many companies see this type of advertising as ?clean advertising` or ?clean graffiti`. They also consider it to be environmentally friendly as it is biodegradable and no harsh materials like have been used in its production.
