Guerrilla MarketingCompanies have to be clever when they promote their products because people tend to expect more these days. An innovative approach to advertising can certainly help to get the message across and by using
Guerrilla Marketingcompanies can make sure that their products are more memorable. Quite a stir was created recently when a certain mobile phone company used a clever ploy to attract the attention of the general public. They employed the services of dancers to act as normal commuters at Liverpool Street train station. At a set time music started playing and the dancers sprung into action to perform a set dance routine right in the heart of the station. Onlookers were amazed as at first it seemed that everyday commuters had taken it upon themselves to suddenly start dancing. This type of
Guerrilla Marketingwas certainly effective and it had people talking about it for months afterwards. The general pubic can remember the products that are being promoted when clever marketing ploys like this are at work. The
Guerrilla Marketingis intended to be unexpected and thats what makes it so successful. It can be a powerful weapon for organisations who want to sell a certain type of product.
